Thoughts on the evolution of digital advertising and creator reach
The dream is everywhere. You see it in every scroll of your social media feed. Someone is traveling the world, filming their day, and seemingly making a fortune by "just being themselves." It looks like the ultimate career: total freedom, creative expression, and a direct line to a global audience.
But there is a massive gap between what we see and what is actually happening. For the …
If you feel like your marketing budget is buying less than it used to, you are right. It isn’t just your imagination. The digital advertising world is going through a massive shift, and the old rules are no longer working.
Think about …
For years, we have been told that "content is king." The logic was simple: if you create something high-quality, people will find it. If you build a great product, the world will beat a path to your door. In the early days of the …
You have probably noticed it yourself. You open an app, you start scrolling, and within seconds, you have seen five ads, three "suggested" posts, and a video from someone you don't follow. You keep scrolling, but you aren't really …